DANNY CHRISTYAWAN

DIGITAL MARKETING · SEO · PAID ADS · ANALYTICS

I turn digital channels into measurable business results.

Digital Marketing Specialist with 6+ years of experience driving customer acquisition, organic traffic, and paid campaign performance across e-commerce, SaaS, healthcare, automotive, retail, and B2B.

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+150%Organic traffic growthK24Klik
3MMonthly users scaledHealthcare e-commerce
15K+Pages optimizedLarge-scale digital campaigns
20M+Monthly ad budgetHigh-SKU retail

Full-funnel digital marketing with a data-driven approach.

I help businesses acquire customers and drive revenue through a combination of SEO, paid advertising, content strategy, and data analytics — choosing the right channel mix for each business goal.

Working across different industries has taught me to connect digital marketing efforts directly to acquisition, leads, revenue, and business priorities — not just vanity metrics.

01

SEO & Organic

Technical audits, on-page optimization, content strategy, site migrations, and large-scale organic traffic growth.

02

Paid Advertising

Google Ads, Meta Ads, TikTok Ads, app-install campaigns, lead generation, retargeting, and budget optimization.

03

Content & Strategy

Keyword research, editorial planning, landing page optimization, and conversion-focused copywriting.

04

Analytics & Reporting

GA4, Search Console, Looker Studio, campaign attribution, KPI dashboards, and data-driven decision making.

SELECTED WORK & EVIDENCE

Results supported by real performance data.

These case studies show how I approach digital marketing challenges — from scaling organic traffic and running app-install campaigns to managing large-budget paid advertising across multiple platforms.

01K24KlikSEO & Organic Growth↗02NutaposPaid Ads & SEO↗03QhomemartPaid Social & Lead Gen↗

HERO CASE · SEO & ORGANIC ACQUISITION

Scaling organic traffic from 40K to 100K+ per day.

+150%Organic traffic growth

Business context

A healthcare e-commerce platform with 15,000+ product pages, a large catalogue, a broad search footprint, and complex crawling and indexing needs.

Digital marketing actions

  • Comprehensive technical SEO audit
  • Category and site architecture restructuring
  • Keyword clustering and search intent mapping
  • Product page and landing page optimization
  • Content marketing strategy and editorial calendar

Business results

  • 40K → 100K+ organic users/day
  • 1M → 3M monthly users
  • 250+ articles optimized
  • Sustained growth across 12 months
Evidence 01—04

The evidence below covers the traffic trend, Search Console performance, query distribution, and the contribution of organic landing pages.

K24Klik Google Analytics organic growth
Google Analytics

Organic growth trend · Apr 2022—Apr 2023

Sustained growth from roughly 40–50K to more than 100K organic users per day.

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K24Klik Search Console performance
Search Console

Organic performance · Jan 2024

Approximately 100K clicks and 4M impressions per day during the reporting period.

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K24Klik top search queries
Query Portfolio

Top-performing search queries

A mix of branded, local-intent, medication, pharmacy, and health-information searches.

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K24Klik top organic landing pages
Landing Pages

Top organic landing pages

Growth came from the homepage, articles, product pages, and commercial-intent pages.

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SAAS · PAID ADS & SEO

Driving app installs through paid campaigns while recovering organic presence.

2.82KApp installs

Business context

A SaaS point-of-sale platform for small and medium-sized businesses, using app-install campaigns and organic search to acquire new users.

Paid growth

  • 15K clicks and 145K impressions
  • Rp2.98M total campaign spend
  • Estimated CPI of Rp1,057
  • Top-of-funnel support for onboarding and trials

SEO & website recovery

  • Managed Wix → WordPress migration
  • Resolved malware-related traffic disruption
  • Rebuilt sitemap and indexing structure
  • Stabilized post-migration organic performance
Nutapos Google Ads app install campaign
Google Ads

App-install campaign · Jan 2025

2.82K installs, 15K clicks, 145K impressions, Rp2.98M in total spend, and an estimated CPI of Rp1,057.

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RETAIL · PERFORMANCE MARKETING

Controlling campaign complexity across 300+ variations.

2–3×Average ROAS

30-day snapshot

  • Rp19.27M total spend
  • 2,954 WhatsApp conversations
  • Rp6,525 average cost per conversation
  • Rp1,922 best cost per lead

Scale & reach

  • 698,280 people reached
  • 2,070,084 impressions
  • 20M+ monthly budget managed
  • Meta Ads and TikTok Ads

Business complexity

  • High product and promotion turnover
  • Awareness, traffic, and WhatsApp objectives
  • Frequent monthly price changes
  • Manual WhatsApp sales funnel
Evidence 06—07

The dashboards show the campaign structure and advertising volume managed in a high-SKU retail environment.

Qhomemart Meta Ads dashboard view one
Meta Ads

Campaign dashboard · view 01

Evidence of managing a large number of campaigns and promotional variations.

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Qhomemart Meta Ads dashboard view two
Meta Ads

Campaign dashboard · view 02

Monitoring awareness, traffic, and WhatsApp conversion objectives within one campaign structure.

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A repeatable digital marketing framework.

Every project starts with a real business problem, selects the right channel mix, and measures progress against revenue-focused KPIs.

  1. 01Business audit & channel opportunity mapping
  2. 02Impact vs effort prioritization
  3. 03Campaign setup & channel optimization
  4. 04Content, creative, and audience alignment
  5. 05Performance tracking & A/B iteration
  6. 06Scaling winning channels based on data

Experience across digital marketing, SEO, paid ads, and analytics.

Jul 2025—Now

Digital Marketing Staff

PT Qhome Sukses Abadi

Managing paid social campaigns (Meta & TikTok Ads), optimizing CPA and ROAS across 300+ ad variations.
May—Jul 2025

Digital Marketing Coordinator

PT Tunas Ridean Tbk

Lead generation through Meta Ads, automotive industry sales-funnel coordination and campaign reporting.
Nov 2024—Mar 2025

SEO & Ads Specialist

PT Nusantara Berkah Digital (Nutapos)

Multi-channel digital marketing: Google Ads app-install campaigns, Meta Ads, SEO strategy, and website recovery.
Jun—Nov 2024

SEO Specialist

PT Jala Akuakultur Lestari Alamku

Led company-wide digital marketing strategy focusing on SEO, technical audit, content roadmap, and analytics reporting.
Apr 2022—May 2024

SEO Specialist

PT K24Klik Indonesia

Scaled organic channel from 40K to 100K+ daily users through SEO, content marketing, and site optimization.
Aug—Dec 2023

Digital Marketing Mentor & Instructor

PT Jobhun Membangun Indonesia

Developed SEO and digital marketing learning modules, taught interactive classes, mentored students, and evaluated progress.
Feb 2021—Jan 2022

SEO Specialist

PT Web Media Technology Indonesia

Developed digital marketing service packages, delivered SEO audits, and spoke at nine industry events.
Apr 2019—Oct 2020

SEO Specialist

PT Inovasi Sukses Sentosa

Managed digital marketing campaigns (SEO, content, and analytics) for 50+ client websites across multiple industries.
Feb 2018—Jan 2019

Online Marketing Specialist

PT Hari Mukti Teknik

Full-stack digital marketing: SEO, Google Ads, social media management, and B2B lead generation.

9× speakerDigital marketing & SEO events

50+ websitesAgency digital marketing experience

Industry mentorSEO & digital marketing training modules

Education

Bachelor of Management

STIE Widya Wiwaha Yogyakarta · 2014—2018

AVAILABLE FOR THE RIGHT OPPORTUNITY

Let’s build growth that compounds.

I am open to Digital Marketing roles — including positions involving SEO, paid advertising, content strategy, and analytics — in Yogyakarta or remote, as well as selected consulting projects.

Send an email ↗WhatsApp ↗LinkedIn ↗