PORTFOLIO

Danny Christyawan

Senior SEO Specialist | Technical SEO | Growth Marketing

6+ years of experience driving scalable organic and paid acquisition across E-commerce, SaaS, Healthcare, Automotive, Retail, and B2B industries. Specialized in large-scale SEO growth, content strategy, technical SEO restructuring, and performance marketing.

+150%

Organic Growth

Monthly Users Scaled

15K+

Pages Optimized

20M+

Monthly Ad Budget Managed

Profile Summary

About Me

I am an SEO Specialist with experience managing SEO projects across large-scale e-commerce, SaaS, healthcare, automotive, retail, and B2B businesses. My work focuses on improving organic visibility, increasing qualified traffic, and connecting SEO execution with measurable business outcomes.

Core SEO Skills

Keyword research & search intent mapping
Content strategy & topical authority
On-page SEO optimization
Technical SEO audit
Internal linking strategy
Category & website structure optimization

Growth Skills

Google Analytics & Search Console analysis
Google Ads, Meta Ads & TikTok Ads
Lead generation funnel optimization
Performance reporting
SEO growth roadmap development
Impact vs effort prioritization

Hero Case – Large-Scale SEO Growth

K24Klik – Healthcare E-commerce Growth

Business Context

Healthcare e-commerce platform
15,000+ product pages
Large product catalog and search footprint
High crawl and indexation complexity
Millions of monthly users

Strategic Actions

Comprehensive technical SEO audit
Internal linking optimization
Category restructuring
Keyword clustering and search intent mapping
Template-level product page optimization
Content opportunity analysis

Results

Organic traffic: 40K → 100K+ users/day (+150%)
Monthly users: 1M → 3M
Sustained growth across 12 months
Search Console performance reached around 100K clicks/day and 4M impressions/day in January 2024

Google Analytics Evidence

Organic Growth Trend – Google Analytics

The Google Analytics trend shows a sustained growth trajectory from April 2022 to April 2023. Organic traffic increased from approximately 40K–50K daily users to more than 100K daily users.

Google Analytics growth evidence: K24Klik, April 2022 – April 2023.

Key Takeaway: The growth was not a short-term spike. The traffic trend shows long-term organic growth supported by technical SEO, internal linking, category structure improvements, and content optimization.

Google Search Console Evidence

Search Console Performance – January 2024

Google Search Console performance in January 2024 showed strong organic visibility, with daily clicks staying around 100K/day and impressions reaching approximately 4M/day.

Google Search Console performance evidence: K24Klik, January 2024.

100K+

Organic Clicks / Day

4M+

Impressions / Day

Keyword Evidence

Top Performing Queries

Search Console query data showed strong performance from brand, local, pharmacy, and healthcare product-related searches.

Search Console top query evidence: K24Klik, January 2024.

Keyword Groups

Brand keywords: K24, Apotek K24
Local intent keywords: apotek terdekat
Product-specific medication keywords
Healthcare informational keywords
Pharmacy-related searches

Landing Page Evidence

Top Organic Landing Pages

Top organic pages included blog articles, homepage, and product-related pages. This shows that organic growth came from a combination of informational content, commercial intent, and brand demand.

Search Console top landing page evidence: K24Klik, January 2024.

Top Page Types

Healthcare blog articles
Homepage
Product pages
Medication-related pages
Commercial and informational search pages

SaaS Growth & Technical Stabilization

Nutapos – App Acquisition & Website Recovery

Business Context

SaaS POS platform targeting SME merchants
Acquisition through App Install + SEO
Website migrated from Wix to WordPress
Handled malware injection and traffic disruption

Google Ads App Install Performance – January 2025

App Installs: 2.82K
Clicks: 15K
Impressions: 145K
Total Spend: Rp 2.98 jt
Estimated Cost per Install: ± Rp 1.057

App install campaigns functioned as top-of-funnel acquisition feeding SaaS onboarding and trial registrations.

Technical & SEO Intervention

Managed Wix → WordPress migration
Resolved malware causing traffic drop
Rebuilt sitemap and indexing structure
Stabilized post-migration organic performance

Performance Marketing – High SKU Retail

Qhome – Promo-Driven Retail Campaign Management

30-Day Performance Snapshot

Total Spend: Rp 19.273.382
Total WA Conversations: 2.954
Average Cost per WA: Rp 6.525
Best CPL Observed: Rp 1.922
Reach: 698.280
Impressions: 2.070.084
Average ROAS: 2–3x

Business Complexity

300+ campaign variations
Mixed objectives: Awareness, Traffic, and WA Conversion
High SKU rotation and monthly promo pricing changes
WA-based manual sales funnel

Dashboard Evidence

Maintained stable 2–3x ROAS under mixed-objective campaign structure while managing 20M+ monthly budget in a high-SKU retail environment.

Working Method

Growth Framework

Audit & Opportunity Mapping
Impact vs Effort Prioritization
Structural Optimization & Funnel Control
Content and Search Intent Alignment
Performance Tracking and Continuous Iteration
Growth Scaling Based on Measurable Results

Available For

Senior SEO Specialist roles
SEO strategy and execution
Content SEO and topical authority development
Technical SEO audit and implementation planning
E-commerce SEO
SaaS SEO
Performance marketing and growth projects

Contact

Danny Christyawan

SEO Specialist | Technical SEO | Growth Marketing

Email: dannychristyawan@gmail.com

WhatsApp: +62 818-0439-7235

LinkedIn: linkedin.com/in/dannychristyawan